Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.
Zoho is the world champion in making SaaS services for small business. They created so many services that you can easily loose your mind looking through the list. To make it more simple and attractive, Zoho now offers a bundle of 9 most popular services under the title Zoho Workplace. It includes email Zoho Mail, text editor Zoho Writer, spreadsheets Zoho Sheet, presentations Zoho Show (with audience engagement tool Zoho Showtime), cloud storage Zoho Docs, intranet messenger Zoho Chat, site builder Zoho Sites, internal social network Zoho Connect. And the most exciting is that all this if free for 25 users. Moreover, if you invite other companies to the service you can get 25 more free users. It's a great offer while the competitors (Office 365 and G Suite) don't provide free version at all.
Document Foundation released the new version of its open-source office LibreOffice 5.3. It includes a bunch of new features, including a ribbon interface that resembles Microsoft Office. The foundation also made available the LibreOffice Online source code, which can be installed on servers. It noted: “The Document Foundation doesn’t have the resources or desire to set up an online service like Google Docs or Office 365. Instead, it is offering LibreOffice Online code that you can install on your own server. All you need is a single sign-on service and a file sync and storage solution like Nextcloud. Then just install LibreOffice, add users and start collaborating on documents. While individuals can install LibreOffice Online on their own servers, it’s aimed at ISPs and other cloud providers, giving them the ability to offer open source online collaborative suites to compete with Google Docs and Office 365.”
Amazon launched Chime, a video-conferencing service that will compete with Skype for Business and WebEx. Chime is provided by Amazon Web Services, the cloud-computing and storage division that makes up a big chunk of Amazon's business. The online meeting tool lets users switch between Mac, Windows, iOS and Android devices to use video-conferencing, screen-sharing, file-sharing and a chat feature. Chime costs $2.50 per month per user for a plan with screen sharing and use of a corporate directory, and $15 per month per user for a full plan that offers video meetings for up to 100 people — the version most businesses will need. A basic plan that allows video calls for two people and chat features is free. Since Chime is provided by the security-focused Amazon Web Services, the video-conferencing tool encrypts all communications and doesn't store chat history.
WhatsApp is making two-factor verification possible for all of its one billion plus users. By using a passcode to verify your phone number it decreases the likelihood a WhatsApp account can be accessed by a third party. WhatsApp, which has been heavily criticised for sharing user information with the Facebook family of companies, says providing it with your email address will allow for two-step verification to be turned off if the passcode is forgotten. WhatsApp says two-step verification is an optional feature. To turn it on, make sure you have the latest version of the app, and go to Settings. From settings, visit account, then two-step verification and press enable.
Square is launching a new Square Retail app that complements a comprehensive backend package of tools that include complete coverage of inventory management, customer relationship management and employee tools. The new offering is designed to really provide a next-level retail solution for merchants and shop owners who need more than just the Square Reader and basic square mobile app. The solution can scale depending on the needs of their clients, but can serve any customers from a one-location shop to a merchant with multiple storefronts and lots of inventory to track. For now the primary type of retailer Square is targeting with this product are those in the “finished goods” business, which means people who have packaged products or things like shirts and clothing that have barcodes, as well as things like wine or games.
Egnyte has always tried to separate itself from Box and Dropbox by being the hybrid storage alternative to the competition’s fully cloud approach. If you have files on-prem that’s fine with Egnyte. They will help manage them too — and Egnyte Connect plays directly into that strategy. Egnyte already has a Connect mobile app for viewing files, but with today’s desktop app announcement, it’s trying to enable corporate business users, who typically carry laptops to view and edit files inside or outside the office without having to worry about where the file is stored or syncing when they’re done.
Google launched for its business customers a new tool called Google Cloud Search, which will allow users to search across G Suite products, including Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It's designed for use in larger companies where different groups and individuals have access to different files. The search service respects file-sharing permissions, so users can only access what’s available to them, whether that’s company-wide resources like a policy manual, team projects or documents only they can see. In addition to surfacing work documents, Cloud Search works as a directory service, allowing users to seek out colleagues’ contact information, while also viewing the events and files they have in common. When viewing a contact’s info in the search results, users are able to click to start an email, phone call or a Hangout.
A new beta version of Signal, the encrypted chat application, has enabled voice and video calling. According to the app’s changelog, beta users are able to try the new feature with others who also have the setting enabled. Though aimed at the privacy-minded, Signal competes more broadly with apps like Facebook Messenger, WhatsApp and Google Duo, all of which support video calling. These features are now considered table stakes for those entering the messaging app space with their own alternative clients. Signal may be catching up with the rest of the market, in terms of feature set, but the app struggles with adoption because it lacks the network effects of other, more social apps. This, of course, is by design. Because of its security and privacy focus, Signal doesn’t pull in your contacts from other social networks, upload your address book, or offer fun tools like Snapchat’s Snapcodes to make adding new friends easier.
Social media management platform Hootsuite has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of Hootsuite Ads, first introduced in 2015, but the primary aim will be to use it to augment and boost views for other social media posts that marketers are creating. This is part of a much bigger (and sometimes controversial) trend: content these days is appearing on social networks both organically, but also in the form of promoted, paid ads in order to get more visibility.