Cortana vs Google Now

Cortana is your personal assistant on your Windows Phone. She's there to help make things easier for you and keep you up to date on the things that matter to you. Whether it’s to keep you looped in with your world or help you manage your everyday life, Cortana is there for you.
Google Now
From knowing the weather before you start your day, to planning the best route to avoid traffic, or even checking your favorite team’s score while they’re playing, get the information you want, when you need it.
Comparing Cortana vs Google Now is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Cortana has more user-friendly interface than Google Now because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Google Now is more popular than Cortana

Now let's look at the recent activities of our competitors:

- Cortana arrived in Skype (in 2017)
- Microsoft redesigned Cortana for iPhone and Android (in 2016)
- Microsoft integrates Cortana into Power BI service (in 2015)
- Android Marshmallow features supercharged Google Now (in 2015)
- Microsoft released Cortana for Android (in 2015)
- Parallels Desktop 11 brings Cortana to Mac (in 2015)
- Microsoft announced voice-enabled Big Data platform Cortana Analytics Suite (in 2015)
- Microsoft will bring Cortana to Android and iOS (in 2015)

Looks like Cortana was recently more active than Google Now (at least in our news). We also found some news, in which Cortana and Google Now meet head to head:

2015 - Microsoft will bring Cortana to Android and iOS. Google Now keeps calm

Microsoft announced that both Android and iOS devices will be getting access to a companion app that gives them access to content from their Windows 10 PC from whatever device they choose – and Cortana is coming along for the ride, too. Cortana is also included in Windows 10 on the desktop and you’ll be able to set it up to work with both Android and iOS devices when the companion goes live, too. On Android, it’ll exist as a separate dedicated app (iOS support was only shown as ‘coming soon,’ but it may live inside the Windows 10 companion app instead of as a separate destination). On Android, Microsoft showed it providing weather forecast information, and setting a reminder, plus providing a follow-up alert for said reminder later on.