Evernote vs Google Keep

Evernote is a suite of software and services designed for notetaking and archiving. Evernote supports a number of operating system platforms (including Microsoft Windows, Mac OS X, Android, iOS and WebOS), and also offers online synchronization and backup services. Evernote open-source self-hosted alternatives are: Paperwork, Laverna, Permanote
Google Keep
Cloud-based note taking service designed to help people keep track of their thoughts, scribbles and notes. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand. Available on Android
Evernote has better video than Google Keep

2013 - Google trolls users. Launches online notebook Google Keep. Evernote should better react

Google has launched a new service - Google Keep. It's an online notebook, where you can add notes (text, pictures, lists). It works in browser and on Android. It doesn't provide any way to organize the notes (no folders, tags), you can't insert links in note and share notes. But it can transcript speech to text on the fly (on different languages). In general, it's the alternative to Evernote with its advantages and disadvantages. But, of course, in light of the recent events, it's interesting to know, why this service appeared. As you know, Google provided the similar service in the past - Google Notebook. It was even better than Evernote and only missed mobile app. It had many users. But then it was closed.

So the question is: How long will Google Keep live? How it's better for Google's strategy than the Google Reader?

For example, everything is clear with Evernote. Online notebook - is the only service that earns money for the company. And until people pay for it - it will exist. But understand and predict Google's decisions - is very difficult now.

But there is good news. Google - is very responsible company. And when Google Keep will be closed, you'll be able to download all your notes in a ZIP file.