Facebook vs Instagram


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Facebook
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
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Instagram
Instagram is a simple way to capture and share the world's moments. Transform your everyday photos and videos into works of art and share them with your family and friends. See the world through somebody else's eyes by following not only the people you know, but inspirational Instagrammers, photographers, athletes, celebrities and fashion icons.
Face to face in the news:


2018 - Instagram launched payments for commerce to leave Facebook behind


Instagram added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. A year ago Instagram announced  that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.

2018 - Instagram now allows businesses to schedule their posts to keep up with Facebook


Instagram now allows businesses to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners. Thereby Instagram gets more business-friendly in comparison to Facebook

2016 - Facebook launched unified inbox for business


Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram. Previously, if a businesses wanted to respond to customers on Facebook and Instagram, they had to open separate apps — an increasing challenge as more and more of their communication is happening ons social media. Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.

2016 - Instagram is testing analytics for businesses to stand out over Facebook


New screenshots (posted by Later.com) show the photo sharing app Instagram is working on a set of fairly advanced analytics features that allow users to learn more about who is engaging with their posts. Unlike the current app, which tells you nothing about your followers other than their user names, Instagram's analytics show a detailed analysis of who your followers are. You can see how they break down by age range, location and "the average time your followers are on Instagram on a typical day,". And when it comes to your own posts, you can also look at impressions — a valuable metric to marketers and social media managers.