HubSpot vs Marketo


27
HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
28
Marketo
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Comparing HubSpot vs Marketo is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like HubSpot has more user-friendly interface than Marketo because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HubSpot is more popular than Marketo

Now let's look at the recent activities of our competitors:

- HubSpot unveiled Conversations (in 2017)
- Marketo picks Google Cloud to migrate from on-prem data centers (in 2017)
- Marketing platform HubSpot acquires AI startup Kemvi (in 2017)
- Vista Equity Partners acquired marketing platform Marketo (in 2016)
- HubSpot launches own CRM system (in 2015)
- Marketing platform Marketo adds LinkedIn integration (in 2015)
- Marketing giant HubSpot files $100M IPO (in 2014)
- Hubspot: how to attract customers and Salesforce money using Inbound marketing (in 2011)

Looks like HubSpot was recently more active than Marketo (at least in our news). We also found some news, in which HubSpot and Marketo meet head to head:

2017 - HubSpot unveiled Conversations to take on Marketo


CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI. So HubSpot becomes more social if compared vs Marketo