HubSpot vs Salesforce Marketing Cloud


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HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Comparing HubSpot vs Salesforce Marketing Cloud is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like HubSpot has more user-friendly interface than Salesforce Marketing Cloud because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than HubSpot

Now let's look at the recent activities of our competitors:

- HubSpot unveiled Conversations (in 2017)
- Marketing platform HubSpot acquires AI startup Kemvi (in 2017)
- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- HubSpot launches own CRM system (in 2015)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Marketing giant HubSpot files $100M IPO (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Hubspot: how to attract customers and Salesforce money using Inbound marketing (in 2011)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than HubSpot (at least in our news). We also found some news, in which HubSpot and Salesforce Marketing Cloud meet head to head:

2011 - Hubspot: how to attract customers and Salesforce money using Inbound marketing



HubSpot - this is a Boston based startup that provides a set of tools for Inbound internet marketing. In contrast to the Outbound marketing, that uses cold calling to potential customers, Inbound-marketing focuses on the development of company's Internet presence in order to generate and qualify leads. HubSpot service includes CMS for creating company site and blog, SEO-tools for keyword selection and page optimization, social networks monitoring tools (Facebook, Twitter ...), Email sending tools and analytical tools - something like a SEO CRM that stores customer's internet history (when he visited your site, what pages opened, what forms filled in). But apparently the most effective Inbound-marketing tool (at least for HubSpot) - is their YouTube channel.

It seems that HubSpot marketers spend all their time creating videos starring the employees that  work in the HubSpot office. HubSpot's YouTube channel is fantastic - it contains music videos, trailers, TV shows where they glorify Inbound-marketing and troll Outbound-marketing. And it gives results, at least judging by the amount of investments in the company. Today, the Series D round of funding was closed and HubSpot has got another $32 million from Google, Salesforce and Sequoia Capital.