IBM Xtify vs Urban Airship

June 03, 2023
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IBM Xtify
Xtify, a leading provider of mobile customer engagement tools, is now part of Enterprise Marketing Management at IBM. IBM Mobile Push and Engage products deepen connections with mobile consumers through timely, personalized interactions to help deliver a consistent brand experience across multiple channels and increase customer conversion, revenue and brand loyalty.
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Urban Airship
Mobile marketing solutions across all major mobile platforms. Improve customer engagement with push notifications, location-based marketing, and analytics. Urban Airship's mobile marketing automation tools enable you to immediately reach your customers at key moments. Trigger messages based on a customer's behavior, precise location, app lifecycle and more.
IBM Xtify and Urban Airship are both mobile engagement platforms that offer tools and services to help businesses communicate with their app users. However, they have some key differences in their features and capabilities.

IBM Xtify focuses on delivering personalized, contextually relevant messaging to engage app users. It leverages user data, such as location, behavior, and preferences, to create targeted and personalized messaging campaigns. Xtify offers features like push notifications, in-app messaging, SMS messaging, email marketing, and location-based targeting. It also provides analytics and reporting tools to measure the effectiveness of mobile engagement campaigns.

Urban Airship, on the other hand, provides a comprehensive set of mobile engagement tools and messaging services. It offers features such as push notifications, in-app messaging, SMS messaging, mobile wallet integration, and audience segmentation. Urban Airship emphasizes the ability to reach app users across multiple channels and provides advanced campaign management capabilities, including automation, A/B testing, and analytics.