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InMobi vs MoPub
July 26, 2023 | Author: Sandeep Sharma
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InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. With an extensive range of ad formats, analytics and monetization tools for your app business. InMobi Guaranteed Outcomes, based on advanced machine learning algorithms and predictive sciences, offers you an industry-first guarantee on your mobile campaign's outcome
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MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
InMobi and MoPub are both prominent mobile advertising platforms, but they have distinct differences. InMobi offers a comprehensive suite of advertising solutions, including programmatic buying, contextual targeting, and rich media ad formats. It boasts a global network of advertisers and publishers, providing extensive reach and access to diverse audiences. In contrast, MoPub, owned by Twitter, focuses on providing a mediation platform for publishers, allowing them to manage and optimize multiple ad networks through a single interface. MoPub's strength lies in its integration with Twitter's ecosystem and its advanced targeting capabilities. While InMobi offers a wider range of advertising features and formats, MoPub excels in simplifying the monetization process for publishers, especially those looking to leverage multiple ad networks efficiently.
See also: Top 10 Mobile Advertising platforms
See also: Top 10 Mobile Advertising platforms
InMobi vs MoPub in our news:
2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub
Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.
