InMobi vs RevMob

July 26, 2023 | Author: Sandeep Sharma
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InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. With an extensive range of ad formats, analytics and monetization tools for your app business. InMobi Guaranteed Outcomes, based on advanced machine learning algorithms and predictive sciences, offers you an industry-first guarantee on your mobile campaign's outcome
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RevMob
App Monetization and Advertising for iOS and Android. Mobile Ad Network with the best monetization and advertising solutions for iOS, Android and Amazon. The highest eCPM available for mobile apps and mobile websites.
InMobi and RevMob are two distinct mobile advertising platforms with key differences:

1. Ownership and Reach: InMobi is an independent global mobile ad network, serving advertisers and publishers across the world. It has a wide reach and provides access to a diverse range of advertisers and publishers. RevMob, on the other hand, is also an independent ad network but operates on a smaller scale and may have a more limited reach compared to InMobi.

2. Ad Formats and User Experience: InMobi offers a variety of ad formats, including banners, interstitials, native ads, and video ads. It focuses on delivering engaging and visually appealing ad experiences to users. RevMob specializes in interstitial and fullscreen ad formats, aiming to create immersive ad experiences within mobile apps.

3. Revenue Model: InMobi primarily operates on a performance-based revenue model, such as cost-per-click (CPC) and cost-per-thousand-impressions (CPM), allowing advertisers to pay based on the performance of their ads. RevMob primarily focuses on a cost-per-install (CPI) model, where advertisers pay for each app install generated through their ad campaigns.

4. Targeting Capabilities: InMobi provides robust targeting options based on demographic, geographic, and behavioral data to deliver personalized ads to the target audience. It leverages advanced algorithms and machine learning to optimize targeting and ad delivery. RevMob, while providing targeting options, may have more limited capabilities compared to InMobi.

5. Support and Integration: Both platforms offer integration with various app development frameworks to facilitate seamless integration of ad campaigns into mobile apps. InMobi provides extensive support and resources for developers and publishers, offering guidance and assistance throughout the ad integration process. RevMob also offers support but may have a smaller support infrastructure compared to InMobi.

See also: Top 10 Mobile Advertising platforms
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com