Mailchimp vs SendGrid


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Mailchimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
Comparing Mailchimp vs SendGrid is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like SendGrid has more user-friendly interface than Mailchimp because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Mailchimp is more popular than SendGrid

Now let's look at the recent activities of our competitors:

- Marketing email company SendGrid raised $131 million (in 2017)
- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)

Looks like Mailchimp was recently more active than SendGrid (at least in our news). We also found some news, in which Mailchimp and SendGrid meet head to head:

2017 - Marketing email company SendGrid raised $131 million to take on MailChimp


SendGrid, the marketing email company, raised $131 million after pricing its IPO at $16, above the expected range of $13.50 to $15.50. The company begins trading Wednesday on the New York Stock Exchange, under the ticker SEND. SendGrid helps businesses send marketing emails. It says in its IPO filing that it has processed more than one trillion emails. SendGrid says competes with SparkPost, MailChimp and divisions of Amazon, Oracle and Salesforce.