Mixpanel vs New Relic

May 26, 2023 | Author: Michael Stromann
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Mixpanel
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
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New Relic
New Relic gets you immediate code-level visibility to build faster software, create better products, and delight your customers. New Relic gets you immediate code-level visibility to build faster software, create better products, and delight your customers.
Mixpanel and New Relic are both powerful analytics platforms, but they have distinct differences in their focus areas, use cases, and capabilities. Mixpanel is primarily an event-based analytics tool that specializes in tracking and analyzing user behavior and engagement within web and mobile applications. It offers features such as event tracking, funnel analysis, cohort analysis, and user segmentation to provide valuable insights into user actions and behaviors. Mixpanel is commonly used by product managers, marketers, and growth teams to optimize user experiences and drive product decisions. On the other hand, New Relic is an application performance monitoring (APM) platform that focuses on providing real-time insights into the performance of web and mobile applications. It offers detailed metrics, transaction tracing, error monitoring, and user experience monitoring to help organizations optimize application performance, identify issues, and ensure a positive user experience. New Relic is widely used by development and operations teams to monitor and troubleshoot application performance in DevOps and IT environments.

See also: Top 10 Mobile App Analytics platforms
Mixpanel vs New Relic in our news:

2023. New Relic launches Grok, its AI observability assistant



Enterprises and related companies are currently in the midst of integrating large language models into their services. New Relic has announced its own offering Grok, which it claims is the first generative AI assistant for observability. The aim is to leverage a large language model to assist engineers in performing routine tasks within New Relic, such as setting up instrumentation, creating reports, and managing accounts using natural language. The use of these models provides a significant advantage in helping engineers analyze the large amounts of data collected by the service, which is crucial not only for ensuring the performance of a given service but also for managing its associated costs - an increasingly important concern for most enterprises.


2023. Mixpanel moves into marketing data with its latest product



Mixpanel has traditionally offered product teams information about product usage, but as third-party data and cookies have come to an end, product data has become more valuable to other departments within the company. As a result, Mixpanel has developed a new product called Mixpanel Marketing Analytics, which makes it easier for marketing teams to access this data. This enables marketing teams to use the data to gain a better understanding of customers and improve their overall experience. Mixpanel has streamlined the querying process and created job-specific templates within the interface to make it easier for both product and marketing teams to access and utilize the data in a way that is meaningful to them.


2022. New Relic enters the security market with its new vulnerability management service



New Relic, renowned for its observability platform, has ventured into the security market by unveiling a new vulnerability management service. Aptly named New Relic Vulnerability Management, this service consolidates data from both New Relic's native vulnerability detection system and third-party tools. It offers a unified solution for security, DevOps, SecOps, and SRE teams to monitor their software stack for vulnerabilities. The company emphasizes that one of its key advantages is the seamless integration with third-party security tools. This capability enables teams to prioritize security risks effectively, considering the overwhelming number of potential risks, and the service assists in identifying the necessary actions to address and mitigate these risks.


2022. New Relic launches its new infrastructure monitoring experience



In the year 2020, New Relic introduced its New Relic One platform, aiming to consolidate the various individual solutions developed by the company over the years into a unified framework. Building upon this foundation and leveraging its NRDB data storage system, New Relic enhanced its offerings by incorporating advanced features such as enhanced network monitoring, a tool for monitoring and tracking ML model performance, and error tracking capabilities. Today, the company is finalizing one of the remaining components of this initiative by making its new infrastructure monitoring experience widely available. This solution is specifically designed to assist DevOps, SRE, and ITOps teams in monitoring their infrastructure and promptly resolving issues across public, private, and hybrid cloud environments. New Relic users can now access this new solution.


2020. New Relic acquires Kubernetes observability platform Pixie Labs



New Relic, a publicly traded company specializing in monitoring and observability platforms, has completed the acquisition of Pixie Labs, a Kubernetes observability platform. Despite the acquisition, Pixie Labs will retain its brand and product, enabling New Relic to expand its platform capabilities to the edge. Pixie Labs initially focused on offering observability for cloud-native workloads operating on Kubernetes clusters. While most similar tools cater to operators and IT teams, Pixie Labs aimed to develop a tool specifically tailored for developers' preferences. By utilizing eBPF, a relatively recent method of extending the Linux kernel, the Pixie platform can gather data directly from the source without requiring an agent.


2020. New Relic is changing its pricing model to encourage broader monitoring



In the field of monitoring, it's common practice to incur fees for monitoring each new instance. This approach can result in significant costs if you have a high level of activity within a month. As a result, many organizations choose to limit their monitoring scope to manage expenses. However, New Relic aims to revolutionize this paradigm by introducing a user-based payment model that includes a smaller, more affordable data component. In addition, the company is streamlining its product offerings to encourage customers to monitor everything instead of selectively choosing what to monitor based on cost considerations. By adopting this approach, organizations can gain comprehensive insights without worrying about exorbitant monitoring bills.


2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel has introduced a new feature designed to simplify the customization of its analytics tools for mobile businesses, eliminating the need for additional code. With the introduction of Codeless Mobile Analytics, customers can utilize a user-friendly point-and-click interface to identify and track specific interactions within their Android or iOS apps. Once the Mixpanel SDK is installed, any subsequent modifications can be implemented immediately without requiring an update or approval from the App Store. This empowers optimization, testing, and marketing teams to make adjustments to their app analytics dashboard independently, without relying on developers for assistance.


2014. Mobile analytics startup New Relic is now a billion-dollar company



New Relic, a provider of app-monitoring services on a SaaS basis, has experienced a successful debut in the stock market, with its first day of trading propelling it to a billion-dollar valuation. The closing share price exceeded expectations, reaching 47 percent higher than the initial offering price of $23.00 per share. This surge in value places the company's worth at approximately $1.5 billion. New Relic specializes in delivering a SaaS Software Analytics Platform, which encompasses Application Performance Management and Real User Monitoring for web applications deployed in Cloud and Data Centers, supporting various programming languages such as Ruby, Java, .NET, Python, PHP, and Node.js. Additionally, New Relic provides mobile monitoring solutions for iOS and Android applications. As the company enters the new year, it is focused on maintaining its momentum and likened its achievements to that of a football player making it to the big leagues.


2014. Application-monitoring platform provider New Relic files for an IPO



New Relic, an application-monitoring startup, has officially filed for an initial public offering, according to recent reports. In their filing, the company disclosed a revenue of $63.2 million for the year 2014, surpassing the previous year's figure of $29.7 million. New Relic, established in 2007, introduced its inaugural product in 2008. In early October, the startup acquired Ducksboard, a Barcelona-based startup, which grants New Relic the capability to integrate with diverse cloud services, consolidate the data, and produce a comprehensive dashboard. Furthermore, New Relic launched its highly anticipated real-time analytics service called Insights in July. Allegedly, this service can extract even more information from the vast amount of data collected by the New Relic platform. Despite competition from other application analytics startups like AppDynamics, ThousandEyes, and AppNeta, New Relic remains determined to make its mark in the industry.


2014. Mixpanel adds mobile A/B testing to its analytics platform


The web and mobile analytics service Mixpanel is unveiling a new feature today, catering to mobile developers seeking to experiment with different variations of their applications. Making modifications to the app is a straightforward process. For instance, relocating a button is as simple as dragging it, while implementing more advanced changes, such as altering in-game physics, remains relatively speedy. This simplicity is crucial as it enables marketers, product managers, and non-engineers to utilize these tools as well. By eliminating the need to rely on developers for testing promising ideas, the process becomes more accessible. Moreover, the A/B testing service is seamlessly integrated with Mixpanel's analytics platform, particularly leveraging user-specific data. This integration facilitates targeted testing by allowing changes to be tested on specific user groups.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com