MoPub vs Nexage

July 26, 2023 | Author: Sandeep Sharma
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MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
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Nexage
Nexage is the leading premium marketplace in mobile advertising, helping publishers & developers make money, while enabling media buyers to reach audience at scale.
MoPub and Nexage are both mobile advertising platforms, but they have distinct differences in their offerings. MoPub, owned by Twitter, provides a mediation platform that allows publishers to manage multiple ad networks through a unified interface. It offers advanced targeting options, real-time bidding, and seamless integration with Twitter's ecosystem. MoPub focuses on maximizing ad revenue and providing a flexible solution for publishers. Nexage, on the other hand, is an independent mobile ad exchange that connects advertisers and publishers through programmatic buying and selling. It offers access to a wide range of ad inventory and provides tools for campaign optimization and targeting. Nexage specializes in programmatic advertising, enabling efficient ad buying and selling processes.

See also: Top 10 Mobile Advertising platforms
MoPub vs Nexage in our news:

2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub



Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com