SendGrid vs iContact

May 23, 2023 | Author: Sandeep Sharma
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
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iContact
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
SendGrid and iContact are both popular email marketing platforms, but they have some key differences in terms of features and target audiences. SendGrid specializes in transactional email delivery and offers a reliable infrastructure for sending transactional emails at scale. It provides powerful APIs, advanced deliverability tools, and detailed analytics for monitoring email performance. SendGrid is popular among developers and businesses that require a robust solution for transactional email delivery. On the other hand, iContact is a comprehensive email marketing platform that focuses on creating and managing email marketing campaigns. It offers features like email design, contact management, automation, and analytics. iContact provides an intuitive interface and user-friendly tools, making it suitable for small and medium-sized businesses looking for a solution to manage their email marketing efforts.

See also: Top 10 Email Marketing Solutions
SendGrid vs iContact in our news:

2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. Email Marketing company SendGrid raised $131 million



SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com